Chinese New Year Gifting Guide: Why Pineapple Tarts Never Go Out Of Style

When it comes to Chinese New Year gifting, few treats are as universally loved and culturally meaningful as pineapple tarts. From family visits to corporate gifting, these bite-sized, flaky pastries have withstood the test of time — and for good reason. When it comes to Lunar New Year gifting, pineapple tarts are more than just a seasonal snack, they are a symbol of prosperity, warmth, and heartfelt well-wishes.
The Symbolism Behind Pineapple Tarts
The Hokkien word for pineapple, “ong lai,” sounds like “fortune comes”, with wealth and abundance further symbolised by the pastries’ warm golden colour. For generations, pineapple tarts have often been given to family, friends, clients and colleagues as an auspicious way of wishing abundance, luck, and success in the year ahead.
A Gift That Everyone Loves

One big reason pineapple tarts have withstood the test of time is their universal appeal. Bite-sized, a harmonious blend of sweet and savory, and enjoyed by children, adults, and elderly loved ones alike, pineapple tarts are a safe yet thoughtful choice at reunion dinners, when visiting relatives and when gifting hosts during house visits. At Creme Maison, our Pineapple Tart Truffles are made with the finest Belgian butter and filled with chewy pineapple jam, in a lower-sugar recipe that children and elderly loved ones can indulge in mindfully – perfect for sharing with friends and family during the Chinese New Year festivities.
A Blend of Tradition and Modern Taste
While pineapple tarts are deeply rooted in tradition, modern interpretations have elevated them into a premium gifting option. Today’s artisanal pineapple tarts often feature unique flavours, textures and designs, with many bakers putting their own twist on the classic pastry.

Every Chinese New Year, our Pineapple Tart Truffles celebrate tradition with a modern twist – with unique gourmet flavours like our bestselling Cereal Salted Egg and Lychee Cranberry Rose. This year, we’re bringing you two new flavours: Uji Matcha Strawberry, our spin on the trending flavour combination, and the classic Osmanthus Orh Nee, bringing together time-honoured flavours and modern inspirations in a way that feels both familiar and excitingly new.
This Chinese New Year, celebrate tradition, share prosperity, and gift your loved ones a treat that never goes out of style with Creme Maison’s Pineapple Tarts Truffles, now available for order on our website!
Shop now on: Creme Maison
A minimum lead time of 2-3 business days is required. We recommend placing your orders right away to avoid the disappointment of fully booked dates.
Customisation of cakes is subject to additional charges.
All customisation enquiries can be sent to [email protected] or WhatsApp us at +65 82817688














